Jones the Grocer at Radisson Red

Case Study: Creative Art Activations Drive Footfall and Cultivate Brand Loyalty for an Expanded Restaurant

Client Profile:

  • Client: Established Restaurant (New Branch Opening)
  • Challenge: Attracting new customers to the new branch, establishing a presence, and fostering brand loyalty
  • Services Provided: Creative Art Activations and Event Promotion

Background: Our client, a renowned restaurant with a strong following, decided to expand by opening a new branch in a different location. While their flagship restaurant was well-known and beloved, they recognized the need to attract a new audience to their second venue. To achieve this, they enlisted our help to introduce “Creative Art Activations” that would not only bring in footfall but also create a memorable atmosphere and cultivate brand loyalty.


  1. Attracting Footfall: The client’s new branch needed to generate foot traffic, especially during the initial phase when it was relatively unknown in the area.
  2. Building Brand Loyalty: The goal was to create a loyal customer base that would return with family and friends, thereby establishing the new branch as a cherished dining destination.
  3. Highlighting the Atmosphere: They wanted to convey that the new branch offered not just exceptional food but also an experience enriched by art and culture.

Solution: Our agency collaborated closely with the restaurant to implement “Creative Art Activations” and an event promotion strategy:

  1. Monthly Art and Culture Workshops: We organized monthly art and culture workshops within the restaurant. These events featured local artists, musicians, and performers, transforming dining into an artistic and immersive experience.
  2. Event Promotion and Marketing: We developed a comprehensive marketing plan to promote these workshops. This included social media campaigns, email newsletters, and partnerships with local influencers to build excitement and anticipation.
  3. Family-Friendly Initiatives: Special workshops designed for families were introduced, encouraging parents and children to dine together, engage in creative activities, and make lasting memories.
  4. Loyalty Program: The restaurant launched a loyalty program, offering rewards and incentives to repeat customers and early event notifications to loyal patrons.
  5. Interactive Art Installations: Interactive art installations were strategically placed throughout the restaurant, allowing diners to participate in and contribute to the artistic ambiance.

Results: The incorporation of creative art activations and community-building initiatives yielded significant results for the new restaurant branch:

  1. Increased Footfall: The monthly art and culture events attracted a diverse audience, resulting in a steady increase in foot traffic and consistent business.
  2. Enhanced Customer Loyalty: The loyalty program and engaging events fostered a sense of belonging among customers, encouraging them to return with family and friends.
  3. Diverse Customer Base: The new branch attracted a broader clientele, from couples seeking a romantic evening to families looking for an enriching dining experience.
  4. Stronger Brand Identity: The restaurant positioned itself not only as a culinary destination but also as a place of creativity, relationships, and community.
  5. Online Presence: The social media buzz generated by event attendees expanded the restaurant’s online visibility, attracting a younger and tech-savvy demographic.

Conclusion: By integrating creative art activations with a robust event promotion strategy, our client, an established restaurant that expanded to a new branch, successfully attracted new customers, fostered brand loyalty, and established itself as a vibrant dining destination. These initiatives positioned the new branch as more than just a place to eat; it became a space for culinary excellence, artistic inspiration, and enduring relationships with patrons and their families.