Case Study
Building Community Through Creativity at WOFL Dubai Hills Mall
Client: WOFL – Homegrown Norwegian waffles brought to life in Dubai
Objective
To drive foot traffic to the new Dubai Hills Mall outlet and foster a sense of community by offering patrons a unique blend of culinary and creative experiences.
Solution: WOFL Wednesday Workshops
Collaborating closely with WOFL, The Workshop Hub introduced the “WOFL Wednesday Workshops.” These bi-weekly sessions combined hands-on creative activities with WOFL’s delightful menu offerings.
Workshop Highlights:
- Macramé Creations
- Terrarium Building
- Pot Painting
- Seasonal Crafts
Each participant enjoyed a curated workshop experience accompanied by a meal and specialty coffee from WOFL.
Results
- Significant increase in mid-week foot traffic.
- Enhanced brand visibility and community engagement.
- Positive feedback from attendees, many of whom became regular patrons.
- Strengthened WOFL’s position as a community-centric brand.
Client Testimonial
“I’ve had the pleasure of working with Signe and Cheri-Lee from The Workshop Hub on numerous events hosted at our restaurant. They are professional, driven, and an absolute joy to collaborate with. Their workshops are always well-organized, engaging, and leave attendees feeling inspired and genuinely satisfied. The feedback has been overwhelmingly positive, and it’s clear they offer real value. I highly recommend The Workshop Hub for anyone looking to create meaningful, high-quality experiences.”
— Reinier Egels, General Manager, WOFL
Conclusion
The WOFL Wednesday Workshops exemplify how strategic collaborations can transform a dining venue into a vibrant community space, enhancing customer loyalty and brand identity.
